Fender lap steel dating
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Their catalogs and ads were innovative - such as the "You Won't Part With Yours Either" campaign, which portrayed people surfing, skiing, skydiving, and climbing into jet planes, all while holding Jazzmasters and Stratocasters.In Fender guitar literatures of the 1960s, attractive, guitar-toting teenagers were posed with surfboards and Perine's classic Thunderbird convertible at local beachside settings, firmly integrating Fender into the surfin’/hot rod/sports car culture of Southern California celebrated by the Beach Boys, beach movies, and surf music.
Fender's reluctant addition of a metal truss-rod into the necks of his guitars allowed for the much needed ability to fine-tune the instrument to the musician's specific needs.It got its name from the surname of its founder Leo Fender.As a qualified electronics technician, Leo Fender had been asked to repair not only radios, but also phonograph players, home audio amplifiers, public address systems and musical instrument amplifiers.In 1954, Fender unveiled the Stratocaster ("Strat") guitar.With the Telecaster and Precision Bass on the market for some time, Leo Fender was able to incorporate input from working musicians into the Stratocaster's design.Fender Musical Instruments Corporation (FMIC), commonly referred to simply as Fender, is an American manufacturer of stringed instruments and amplifiers.
It is known for its solid-body electric guitars and bass guitars, such as the Stratocaster (also known as the "Strat"), Telecaster (also known as the "Tele"), Precision Bass (also known as the "P-Bass"), and the Jazz Bass (also known as the "J-Bass"). The company, previously named the Fender Electric Instrument Manufacturing Company, was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946.
The service shop remained open until 1951, although Leo Fender did not personally supervise it after 1947.
A custom lap steel guitar made in 1946 for his friend Noel Boggs was probably the very first product of the new company, already sporting the familiar Big "F" logo.
The company is a privately held corporation with Andy Mooney serving as the Chief Executive Officer.
The company filed for an initial public offering in March 2012, The company also makes and / or distributes acoustic guitars, electric basses, mandolins, banjos, and electric violins, as well as guitar amplifiers, bass amplifiers, and PA (public address) equipment.
Kauffman remained, however, unconvinced and he and Fender amicably parted ways by early 1946.